About us

About us

About us

We exist to create new paths in the digital universe

We exist to create new paths in the digital universe

We exist to create new paths in the digital universe

Meet Basemaker

What we do

What we do

What we do

Basemaker is the platform that helps companies find their audience digitally.

But what sets us apart from other companies? Creators!

We believe that content creators have a unique skill: the ability to form engaged communities.

Mission

Mission

Mission

Our mission is to make these communities accessible to brands that want to advertise to engaged audiences.

That's why we developed technologies that make this connection happen.

On our platform, brands find qualified audiences to promote their products in a targeted and assertive way — with lower costs and better results. And creators can monetize their communities, turning the influence they build every day into new growth opportunities.

a young child in a field of sunflowers
a young child in a field of sunflowers
a young child in a field of sunflowers

Basemaker is the channel that makes all of this happen, connecting people with similar interests.

It's the power of hyper-targeting ⚡️

It's the power of hyper-targeting ⚡️

It's the power of hyper-targeting ⚡️

With and without Basemaker

With and without Basemaker

With and without Basemaker

Check out the points that make a difference when you segment with us:

With Basemaker

Segmented Audience

Access to real data from creators and communities, ensuring precise and relevant reach.

Without Basemaker

Generic Segmentation

Based on broad interests and imprecise data, resulting in low relevance.

With Basemaker

High Performance

High CTR and conversion, with lower cost per acquisition.

Without Basemaker

Low Performance

Weak engagement and wasted budget on an uninterested audience.

With Basemaker

Automated Operation

Direct integration with Meta Ads Manager. Simple, quick, and effortless.

Without Basemaker

Manual Process

It requires extensive testing and creating audiences from scratch.

With Basemaker

Ready-to-use audiences

Connect and activate ready audiences with agility.

Without Basemaker

Manual Process

It requires extensive testing and creating audiences from scratch.

With Basemaker

Optimized ROAS

More conversion and results with the same investment.

Without Basemaker

Inefficient ROAS

Less return and higher cost per sale.

With Basemaker

Segmented Audience

Access to real data from creators and communities, ensuring precise and relevant reach.

Without Basemaker

Generic Segmentation

Based on broad interests and imprecise data, resulting in low relevance.

With Basemaker

Segmented Audience

Access to real data from creators and communities, ensuring precise and relevant reach.

Without Basemaker

Generic Segmentation

Based on broad interests and imprecise data, resulting in low relevance.

With Basemaker

Segmented Audience

Access to real data from creators and communities, ensuring precise and relevant reach.

Without Basemaker

Generic Segmentation

Based on broad interests and imprecise data, resulting in low relevance.

With Basemaker

High Performance

High CTR and conversion, with lower cost per acquisition.

Without Basemaker

Low Performance

Weak engagement and wasted budget on an uninterested audience.

With Basemaker

High Performance

High CTR and conversion, with lower cost per acquisition.

Without Basemaker

Low Performance

Weak engagement and wasted budget on an uninterested audience.

With Basemaker

High Performance

High CTR and conversion, with lower cost per acquisition.

Without Basemaker

Low Performance

Weak engagement and wasted budget on an uninterested audience.

With Basemaker

Automated Operation

Direct integration with Meta Ads Manager. Simple, quick, and effortless.

Without Basemaker

Manual Process

It requires extensive testing and creating audiences from scratch.

With Basemaker

Automated Operation

Direct integration with Meta Ads Manager. Simple, quick, and effortless.

Without Basemaker

Manual Process

It requires extensive testing and creating audiences from scratch.

With Basemaker

Automated Operation

Direct integration with Meta Ads Manager. Simple, quick, and effortless.

Without Basemaker

Manual Process

It requires extensive testing and creating audiences from scratch.

With Basemaker

Ready-to-use audiences

Connect and activate ready audiences with agility.

Without Basemaker

Manual Process

It requires extensive testing and creating audiences from scratch.

With Basemaker

Ready-to-use audiences

Connect and activate ready audiences with agility.

Without Basemaker

Manual Process

It requires extensive testing and creating audiences from scratch.

With Basemaker

Ready-to-use audiences

Connect and activate ready audiences with agility.

Without Basemaker

Manual Process

It requires extensive testing and creating audiences from scratch.

With Basemaker

Optimized ROAS

More conversion and results with the same investment.

Without Basemaker

Inefficient ROAS

Less return and higher cost per sale.

With Basemaker

Optimized ROAS

More conversion and results with the same investment.

Without Basemaker

Inefficient ROAS

Less return and higher cost per sale.

With Basemaker

Optimized ROAS

More conversion and results with the same investment.

Without Basemaker

Inefficient ROAS

Less return and higher cost per sale.

Purpose

Purpose

Purpose

Our purpose is to create new paths in the Creator Economy.

We believe there are new ways to evolve digital advertising, and that innovation comes from the people who lead this movement: content creators. We work for the prosperity of the industry, connecting key players to generate truly win-win results for both brands and creators.

Our story

Our story

Our story

The Basemaker in 2022, when a group of restless young people decided that digital advertising should be different.

The idea was simple, yet bold: use the power of creators to reinvent the way brands connect with people. We started as a startup focused on ad technologies, driven by an immense curiosity to understand how online communities form, grow, and influence the world.

We soon realized that the true innovation was there — in the real relationships between creators and their audiences. Since then, Basemaker has been evolving alongside this ecosystem.

We specialize in building bridges between brands and creators, democratizing access to targeted advertising and showing that every company — large or small — can find the right audience.

From working with small and medium businesses to global projects in the world of Formula 1, we continue with the same spirit from the beginning: connecting people, ideas, and technologies to create new paths in the Creator Economy.

Wiliam Villar

CEO

Wiliam Villar

CEO

Wiliam Villar

CEO

Matheus Monteiro

COO

Matheus Monteiro

COO

Matheus Monteiro

COO

FAQ

FAQ

Questions

Questions

Questions

Frequent

Frequent

Frequent

FAQ

FAQ

How does #Públicos work?

What if I don't want to renew after the 7-day trial?

What does Basemaker do?

Is Basemaker compliant with LGPD?

How can I get in touch?

How does #Públicos work?

What if I don't want to renew after the 7-day trial?

What does Basemaker do?

Is Basemaker compliant with LGPD?

How can I get in touch?

How does #Públicos work?

What if I don't want to renew after the 7-day trial?

What does Basemaker do?

Is Basemaker compliant with LGPD?

How can I get in touch?